The Singapore Good Design Mark (SG Mark) is an award that encourages and champion holistic design practices. Designing a “mark” challenges design frontiers as it require a design that will stay timeless in a fast moving industry. Therefore we set out to create a design that will grow to be synonymous with good design and evolve over time to be a design classic. The final output – a design inspired by a Chinese stamp that forms the letter SG with a play of positive and negative space. The use of Sans Serif fonts and a vibrant red (adapted from the identity of DBCS) completes the ‘mark’ that will surely grow to be one etched in the minds of many.
Design Business Chamber SingaporeProject Date